THE WIRE
The shelf has a memory.
Share tells you where you stand; the wire tells you why. Every night after collection, detection runs: price cuts, rating flips, badges won and lost, image swaps, new entrants. Each move goes on the record, timestamped and measured: what happened to that brand’s share in the 14 days after.
An analyst reads it for you. The fastest gainer gets narrated on your Watch card, unusual after-effects get flagged, and a monthly report writes itself from the record. Numbers computed, words generated: every figure comes from the data, never from the model.
And it keeps learning: every event’s aftermath goes into the archive, building the playbook of what actually moves share on a shelf.